Is Your Pay Per Click Campaign Really Working?
Pay per click marketing is the new buzzword in the world of internet marketing, and advertising through pay per click method is being integrated in all SEO-related campaigns. But before you jump into pay per click bandwagon, make sure that you are getting a goof ROI.
For instance, if your product cost $10 and your pay per click conversion rate is 100, and if you are paying $10 for a 100 clicks, you are not getting much return on your pay per click campaign-the increase in sales don't translate into profit.
In case you've also got shipping expenses and other overheads, your pay per click campaign is not giving a good ROI, and you must consider a better pay per click firm or look for ways to increase your conversion rate.
Photo source Maria Reyes-McDavis